I. Description | The Vice-President of Membership/Marketing Communications is an elected, voting member of the Executive Committee and the Board of Directors. |
II. Oversight | The President shall oversee the Vice President of Membership/Marketing Communications. |
III. Term | - Length: The term of office is up to two years commencing on the day after the annual conference held in even numbered years.
- Limit: The Vice President may not serve more than two consecutive terms.
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IV. Reports | The Vice President shall submit reports to the Secretary 10 days prior to the date of each Board Meeting and upon request. |
V. Succession | The Vice President shall meet with his/her successor as soon as possible and as often as necessary for the new Vice President to certify that all pertinent committee information has been transferred and any necessary training/consultation has occurred to ensure the new Vice President can successfully assume responsibilities on the first day of office. |
VI. Responsibilities |
- General:
- Serve on the Executive Committee and Board of Directors
- Provide a report of current membership at each Board of Directors meeting.
- Serve on the conference committee responsible for registration.
- Oversee the management of the Association's external vendors responsible for web site management, digital marketing and communications as necessary.
- Submit an annual report to the Secretary by December 1.
- Perform duties as requested by the President.
- Membership:
- Recommend membership categories and prices for approval by the Board of Directors.
- Oversee the management of a database of current, past, and potential members. (managed by executive director / contractor).
- Collaborate with the Higher Education Council to coordinate the management of a database of contacts at all Indiana colleges and universities to facilitate the exchange and dissemination of information.
- Collaborate with the CFP Council to coordinate the management of a database of contacts at all Indiana colleges and universities to facilitate the exchange and dissemination of information.
- Collaborate with the Conference Committee and President to coordinate the management of a database of contacts at current and potential partners, related organizations, and exhibitors.
- Marketing Communications:
- Develop written marketing policies and procedures that will have a positive impact on the Association.
- Manage the public relations and marketing initiatives of the Association.
- Constitute and utilize a Publications Committee as necessary to review/revise the Association's publications and policies/procedures.
- Create and communicate an annual calendar of publication-related dates (due dates, publication dates, etc.).
- Create and oversee membership recruitment campaigns to retain current membership and encourage new membership.
- Oversee the editing and publishing of journals, newsletters, and publications of the Association including the state conference program.
- Oversee the management of the Association website on a regular basis.
- Oversee the management of the Association's social media plan on a regular basis.
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